Having spent a lifetime working in financial services, I decided to start this blog based on a simple belief: sustainable finance shouldn’t feel complicated, intimidating or reserved for the professionals. We’re here to provide a clear, practical  and holistic approach to finance and how sustainability fits into our financial future.

As the world of investing changes at pace, keeping up with the ever growing terminology can be a challenge in its own right. Sustainable-Money is here to cut through this jargon and provide accessible insights that are genuinely useful for everyone. 

Why I Started Sustainable Money
Having spent my life working in financial services, there is something that is becoming increasingly more apparent to me. Many people want to take control of their finances and make a difference to the planet, but often do not know where to start.

Sustainable Money is here to solve that problem.

The first road block facing many people is financial literacy. Sustainable-Money explores all the fundamentals an individual needs in order to make sound decisions about their money, including saving and investing. We cut through the jargon and provide simple, practical guides on how, where and what to invest in.

With a solid foundation created, Sustainable-Money explores how finance can both drive and thrive in the green transition to a sustainable world. We’ll explore how subtle changes we make as individuals can change the flow of money in the economy, and how we can profit from it at the same time.

What You’ll Find Here
To keep things simple (and useful), Sustainable Money is organised into five core areas:

💰 Green Personal Finance
Practical guidance for your day-to-day approach to money. From banking and saving to the way we live our lives, we’ll cover the fundamentals of finance, but with a sustainable twist.

📈 Sustainable Investing
Investing is the main focus of this blog. You will learn the fundamentals of how, when and where to invest. We will of course, provide clear definition and insight into ESG, impact investing, greener portfolios, fund ratings, and long-term strategy.

🏛️ Policy & Regulation
We shall together monitor governments’ policies towards finance and sustainability, and discuss the good, bad and ugly decisions that will materialise.

🌪️ Risks & Resilience
We’ll discuss climate risk, market resilience, and how to future-proof your financial decisions.

💡 Opinion & Vision
Commentary on where finance is heading, and how modern economic constructs must learn to adapt and place sustainability at their heart. 

Whether you’re completely new to sustainable finance or looking to broaden your knowledge, these pillars are designed to deepen your understanding of the subject, enabling you to better make sound financial decisions. 

How I Write
Practical and unbiased, it’s as simple as that. 

The goal of Sustainable-Money isn’t here to tell people where to put their money or what to invest in. We’re here to help you understand the financial landscape enabling you to make informed decisions that align with your own goals and values.

Editorial Transparency
Let’s be completely clear, Sustainable-Money is an educational blog. We do not give financial advice.

The aim of our articles is to simplify complex ideas, we do not provide personalised recommendations. If you need advice on general finance or investing, you should always seek a qualified, reputable adviser who can provide a service bespoke to your unique needs. 

A Final Word
Sustainable finance doesn’t need to be intimidating. We’re here to help you cut through the maze of modern finance, and empower individuals to make better choices with their money.

My only ask is that you stay open minded and challenge yourself to look at the world a little differently. If you do this, you might be surprised what can happen!

Welcome to Sustainable-Money.